In this NLP video, Richard Bandler one of the founders of NLP (Neuro-Linguistic Programming) asks “Why don’t people focus more on happiness?”

About Richard Bandler

Richard Bandler is the co-founder of Neuro-Linguistic Programming (NLP) with John Grinder  an expert in the field of self-help and a successful author.


According to the Guardian “Of all the gurus who thrived during the Californian New Age gold rush of the 1970s, Bandler has by far the biggest influence, on millions of people, most of whom know nothing about him or his extraordinary past. These days, nobody bothers much with naked hot tub encounter sessions or primal screaming or whatever. But Bandler’s invention – NLP (Neurolinguistic Programming) – is everywhere.

Famous students who studied under Richard Bandler include Paul McKenna.

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