Anchoring is a neuro-linguistic programming term for the process by which memory recall, state change or other responses become associated with (anchored to) some stimulus, in such a way that perception of the stimulus (the anchor) leads by reflex to the anchored response occurring. The stimulus may be quite neutral or even out of conscious awareness, and the response may be either positive or negative. They are capable of being formed and reinforced by repeated stimuli, and thus are analogous to classical conditioning.

Basic anchoring involves in essence, the elicitation of a strong congruent experience of a desired state, whilst using some notable stimulus (touch, word, sight) at the time this is most fully realized. In many cases, repetition of the stimulus will re associate and restore the experience of the state.

NLP Anchoring Demo by Dr Tad James

In this NLP video, Dr Tad James demonstrates the NLP technique of anchoring.


Tad James, M.S., Ph.D. is a certified Master Trainer of NLP and the Creator of Time Line Therapy® Techniques and Trainings.



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